The Electric

Latest News

Shock & Gore celebrates it's 9th year.

8th July 2019
Shock & Gore celebrates it's 9th year.

 Now in its 9th edition, Birmingham’s Shock & Gore film festival is sure to be heavy on the guts and viscera. Break out your anoraks and go get bloody in the front ... read more

Win a Private Screening when you see Toy Story 4

21st June 2019
Win a Private Screening when you see Toy Story 4

Win a private cinema screening!
Free Fruit Shoots and enter our competition to win your child a private party at The Electric Cinema when you watch Toy Story 4 at... read more

BLOC Hotel VIP Cinema Offer

21st June 2019
BLOC Hotel VIP Cinema Offer

 After the huge success of last year’s BLOC/Electric Cinema offer, we’ve teamed up again in 2019 to bring you this amazing blockbuster deal…

The BLOC // Electric C... read more

History 1962-1979

With the onward march of technology, it wasn’t just screens that changed, but also the viewing habits of the audience. Television became commonplace and the demand for news reels in theatres disappeared. In an effort to fight back, the cinema was rebranded after the initials of its namesake and became known as The Jacey, mostly showing cartoons.

By the end of the 1960s, the Jacey began to show adult films to combat declining audiences. But it wasn’t just TV keeping people away; The Films Act in 1960 intensified an already failing quota system, meaning cinemas were forced to play a minimum number of British Films.


 

In this clip the British quota system is discussed. 

Click here for 1980-1992