The Electric

Latest News

110th Birthday Celebration with Behind the Screens Tour by Owner Tom Lawes

9th December 2019
110th Birthday Celebration with Behind the Screens Tour by Owner Tom Lawes

On the 28th of December, one day after our official 110th Birthday, join us for a 'behind the screens' tour of the UK's oldest working cinema and find out about the... read more

Telling The Other Story

23rd November 2019
Telling The Other Story

This screening of the documentary Some Stories will show what happened when fifteen Birmingham teenagers met fifteen Limerick teenagers in 2018 to swap stories from... read more

Free Screening of Cleft Lip with Director Q&A

12th November 2019
Free Screening of Cleft Lip with Director Q&A

Cleft Lip Screening + Q&A with director Erik Knudsen

Monday 25th November
Screen One
20:30pm - 23:30pm

The University of Birmingham’s Liberal Arts and Natural... read more

History 1962-1979

With the onward march of technology, it wasn’t just screens that changed, but also the viewing habits of the audience. Television became commonplace and the demand for news reels in theatres disappeared. In an effort to fight back, the cinema was rebranded after the initials of its namesake and became known as The Jacey, mostly showing cartoons.

By the end of the 1960s, the Jacey began to show adult films to combat declining audiences. But it wasn’t just TV keeping people away; The Films Act in 1960 intensified an already failing quota system, meaning cinemas were forced to play a minimum number of British Films.


 

In this clip the British quota system is discussed. 

Click here for 1980-1992