The Electric

Latest News

Four exclusive Christmas card designs now available

22nd November 2017
Four exclusive Christmas card designs now available

Christmas is once upon us, meaning our specially illustrated Christmas cards from local artist Milan Topalovic are now available to give to loved ones - and this ye... read more

The making of Electric Ale

12th October 2017
The making of Electric Ale

If you've ever fancied having a peek around the brewery that makes our delicious Electric Ale, then we'd recommend heading over to www.twotowersbrewery.co.uk for in... read more

10% off any room at the Rotunda with Staying Cool

14th September 2017
10% off any room at the Rotunda with Staying Cool

 We're big fans of the award winning serviced apartments run by Staying Cool at the Rotunda, so we're very pleased to be able to offer all our Electric customers a ... read more

History 1993-2004

2004 FrontIn 1993, the cinema was bought by cinema entrepreneur and now radio presenter Bill Heine. The name was reverted back to The Electric and managed by Steven Metcalf.

A contemporary work of art called Thatcher's Children was installed in the windows on the front of the building, with the intent to shock and attract publicity to the opening of an art cinema in Birmingham. Trouble was, the cinema already had a seedy reputation and the placement of naked statues outside the building did nothing to allay those fears to the local population.

The cinema was reasonably popular for a while, catering to around 600 customers per week, but after a while the building deteriorated into an unfit state.

At the end of 2003, The Electric closed, showing Kill Bill for the final screening. A few months later, the cinema was bought by film maker Tom Lawes who intended to run a recording studio upstairs and reopen the main screen to the public.

 The film above briefly documents the cinema's restoration in 2004.

Click here for 2005-present day