In 1993, the cinema was bought by cinema entrepreneur and now radio presenter Bill Heine. The name was reverted back to The Electric and managed by Steven Metcalf.
A contemporary work of art called Thatcher's Children was installed in the windows on the front of the building, with the intent to shock and attract publicity to the opening of an art cinema in Birmingham. Trouble was, the cinema already had a seedy reputation and the placement of naked statues outside the building did nothing to allay those fears to the local population.
The cinema was reasonably popular for a while, catering to around 600 customers per week, but after a while the building deteriorated into an unfit state.
At the end of 2003, The Electric closed, showing Kill Bill for the final screening. A few months later, the cinema was bought by film maker Tom Lawes who intended to run a recording studio upstairs and reopen the main screen to the public.
The film above briefly documents the cinema's restoration in 2004.